Nature Air

In the past, we have posted stories on Natureair, with the idea of providing informative pieces that were not commercially driven. The airline has purposefully underwritten this blog to create a platform for sharing information relating to important environmental issues effecting Costa Rica. Their business ethic of being a responsible corporate citizen permeates all levels and it was highlighted in an earlier post on the WTTC Tourism for Tomorrow nomination, just as we have focused on their commitment to carbon neutrality.

Like virtually every other industry, the global economic malaise has rocked tourism, and the companies that ultimately survive are the ones that operate leaner, maintain their brand identity in the market place, and develop more compelling connections to their prospective customer base. An immediate response by Natureair was to examine their web site and determine if it could be more effective as both an information resource and in capturing potential customers.

We spoke with Alexi Huntley Khajavi, Commercial Director of Natureair, and with Charles Davis, Solutions Director for Blast Advanced Media. It is interesting to note the synchronicity between the airline client and the web designers. Natureair is more than an airline focused on the bottom line, and you can sense that even in the dialogue regarding the web site, in which the ability to inform is as important as the achieved transaction efficiencies.

Here is what Alexi had to say about Blast, “We are extremely pleased with our new website designed and developed by Blast Advanced Media. The site has delivered an instant increase in gross sales and sales conversions while providing a clear branding message that reinforces our communication and impact thru this important touch point with our customers.” [...]