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Published on March 12th, 2014 | by admin


World Wide Marketing Company Located in Costa Rica Stresses Green Marketing: A Rising Era

It seems that nearly every generation has to deal with global issues that will impact the next generation. Today’s issues are related to the protection of the environment and learning to live and promote a healthy lifestyle.

Customers from all over the world are now more aware of the effects of their lifestyle choices on their quality of life and the health of the planet. Businesses that recognize and support the notion of environmental responsibility will thrive in this new world, particularly those that offer environmentally sound, healthy options such nutritional foods and drinks, healthy activities, green cleaning supplies, renewable sources of energy, sustainable tourism and products made with recycled materials.

As with any emergent industry, competition in these areas is fierce. As the trend grows stronger, companies of all sizes will develop strategies that speak to “green” niche markets. If you want to stand out, make a difference, and especially, integrate your brand as one that is environmentally responsible in the mind of the customer, you’ll need a carefully crafted marketing strategy.


Patrick Goodness giving a marketing lecture at the World Medical Tourism Congress in Florida in 2012

Patrick Goodness, CEO of the locally owned The Goodness Company states, “Unfortunately many companies, often including their CEOs and Directors, don’t understand the importance of investing in a coherent, solid, knowledge-based marketing strategy that adapts to global changes and competition, like green marketing. A few brochures, a good logo, and a nice-looking website are great, but they are not enough anymore.”

Investing in quality green marketing will give your organization both direct and indirect benefits for years to come. This is a wonderful time of opportunity, where your business can distinguish itself from the pack with a green strategy. But failing to act can leave the door open for your competitors to take the lead and your organization may never recover the lost ground.

Patrick says, “Partnering with an established leader and marketing ally who has knowledge and experience in international green marketing can make a significant difference in how your business is viewed.”

The Goodness Company focuses on positioning every one of its local and international clients for a green future, if not directly, than indirectly, for instance as it applies to medical tourism marketing, so that patients are encouraged to take green or eco-vacations as part of their time spent in Costa Rica. Patrick says, “Belief in both short-term results and long-term benefits can merge where green marketing enhances both. We all want to leave our children a cleaner, sustainable world.”

Locally, The Goodness Company’s medical tourism clients recommending green vacations to their patients are Colina Dental and Costa Rica Dental Team. Patrick’s newest website, which represents all dentists in Costa Rica, Costa Rica Dental Guide, encourages all its members to participate in green dental tourism.

And, be sure to fly with Nature Air, the world’s first carbon neutral airline, and check out the carbon neutral vacation packages at

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