Businesses in Costa Rica committed to sustainability can now get a boost in their efforts to compete in the lucrative global tourism market. The Best Management Practices Program, under the leadership of the international conservation group the Rainforest Alliance helps these businesses take advantage of marketing opportunities, capture new clients and benefit local communities and ecosystems.
Through this initiative, tourism entrepreneurs participate in workshops that explain what steps they can take to reduce operation costs, increase the business’s overall efficiency, maintain positive relationships with local residents and minimize negative impacts on the environment.
The workshops can also help business people qualify for sustainable tourism certification, awarded by one of the member programs of the Sustainable Tourism Certification Network of the Americas, like the Certification for Sustainable Tourism (CST) in Costa Rica. This network brings together certification programs, public and private entities that promote certification and other environmental, tourism-related and academic organizations, all aiming to share information, reach out to other relevant programs, identify training needs and define a progressive market strategy. [...]
August 18, 2008
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